SAS ’ commercial ”What is truly Scandinavian”

February 12, 2020 11:02

SAS is a Scandinavian airline that brings travelers to, from an within Scandinavia. We stand by the core message in the commercial, that travel enriches us.

When we travel, we influence our surroundings and we are influenced by others. The experiences we bring back from our travels inspire us as individuals, but also our society.

When analyzing the pattern and volume of reactions we have reason to suspect an online attack and that the campaign has been hijacked. We do not want to risk being a platform for views that we do not share. We have therefore temporarily removed the film from our channels and we are currently evaluating the next step.