SAS recognized for customer-centric excellence with Five Star rating at 2025 APEX Awards

Travelers have once again placed Scandinavian Airlines (SAS) among the world’s best, awarding the airline a Five Star rating in the 2025 APEX global customer rankings. This recognition, based on nearly one million passenger reviews of 600 airlines worldwide, reflects SAS' dedication to delivering outstanding travel experiences putting passengers first.

Passengers reward SAS for quality and comfort

SAS has achieved a notable rise in rankings this year, securing a position among the top 30 airlines worldwide based on customer votes. This places SAS in the top 7% of airlines rated globally. By focusing on key aspects valued by customers, including flight quality, seat comfort, cabin service, and in-flight entertainment, SAS has earned a Five Star rating for the second consecutive year. This award reflects SAS' ongoing efforts to respond to passenger feedback and implement meaningful improvements enhancing their customers’ travel experience.

Paul Verhagen, Chief Commercial Officer at SAS, who attended the ceremony in Long Beach to accept the award, commented: “Receiving this award is a privilege and a testament to our customers’ trust in us. We are dedicated to continuously improving the travel experience by investing in new technologies, expanding our sustainable practices, and infusing Scandinavian elegance into every journey. SAS remains committed to shaping the future of sustainable and enjoyable air travel."

Recognizing SAS’ passenger-driven success

“SAS has earned its 2025 APEX Five Star recognition by consistently advancing the passenger experience with a deep connection to Scandinavian culture,” APEX Group CEO Dr. Joe Leader stated. “From their sustainable cabin initiatives to innovative inflight dining inspired by the flavors of the Nordic region, SAS ensures that every journey reflects Scandinavian elegance and modern efficiency. Their recent integration into the SkyTeam alliance only enhances these advancements, further positioning SAS as a leader among APEX Five Star airlines.”