SAS reintroduces European Business Class starting October 1

Scandinavian Airlines is announcing a new European Business Class, responding to increasing customer demand for premium service. This new offering ensures a clear and recognizable Business Class product, providing an elevated experience tailored to customers seeking comfort, flexibility, and a higher level of service.  

SAS' new European Business Class strengthens the airline’s competitive position and enhances the customer journey. It aims to attract even more regional and international premium travelers, reinforcing SAS’ position in the premium segment. The launch supports SAS' long-term strategy and strengthens Copenhagen’s role as a global hub for Scandinavian and European connectivity, while also simplifying connections and offering a more cohesive experience for passengers traveling across multiple alliance airlines. 

"Many of our comfort- and quality-focused travelers expect a clearly defined European Business Class that aligns with international standards," says Paul Verhagen, Chief Commercial Officer at SAS. "While SAS Plus has provided an upgraded experience, it has lacked the recognition and clarity that travelers seek. With the reintroduction of European Business Class, we are ensuring that SAS offers the premium experience of a top European airline." 

Business Class will be offered on all international European flights, including those within Scandinavia, with sales beginning on May 6. 

 Passengers can look forward to: 

• Enhanced dining experience: A new Food & Beverage concept with a more premium and flexible dining experience including reusable premium tableware catering to the diverse needs of SAS Business Class travelers.  

• Dedicated cabin: A section in the front of the aircraft for Business Class travelers, separated with a curtain and overhead divider. 

• Blocked middle seats: Ensuring more space and privacy.  

• Priority treatment on the ground: Priority check-in, boarding and access to more lounges, ensuring a seamless premium travel experience from start to finish. 

SAS’ new food offering cuts food waste, boosts local sourcing, and replaces plastic with compostable materials—highlighted by the shift to reusable porcelain tableware.